Conscience+ is a new Decision Making Aid™ designed by psychologist and behavioral economist Dan Ariely, bestselling author of Predictably Irrational, The Upside of Irrationality, and the soon to be released The Honest Truth about Dishonesty. Conscience+ is here to help you through life’s most perplexing moral dilemmas. Based on the latest insights about human decision making, Conscience+ gives you the excuses you need to justify doing what you want to do -- whether it is something good you aspire to, OR something more shady and less moral. Think of Conscience+ as providing both an angel and a devil, sitting on your shoulder and available for advice at the flip of a switch. Conscience+ helps with: - turning away the dessert menu - splurging on a new electronic gadget - staying faithful to your romantic partner - padding your expense report on your boss’s dime - lying on your college application - and much, much more! Disclaimer: We don’t really want you to make immoral decisions, so please limit your use of Conscience+ in justifying bad behavior.

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